ldo 2008-2017, Barcelona

A graphic memory from Barcelona skateboards from IDO on Vimeo.
Sounds by M.A.L.A.

A Graphic Memory from Barcelona Skateboards
A research proposed under the criteria of the post industrial design project ldo.

The project Ido was born in 2002 with its main focus on investigating and experimenting in the fields of new functional and formal possibilities around waste materials. It concerns republishing, expansion and exploration of the life cycle of materials from reusing, repurposing and redesigning. It is also a reflection and critique of political, social and environmental factors that generate patterns of consumption and contemporary material culture.

Idea and research

It is not a secret that the city of Barcelona weighs strong on the collective imaginary. Currently It is estimated is visited by an average of 30 million people a year, as well as being ranked in the top five most visited cities in the world. Throughout the last twenty years it has also attracted the skate culture, to a point of becoming an urban and cultural reference for the sport in an international scenario.

A Graphic Memory from Barcelona Skateboards” A research developed in the context of the contemporary art museum MACBA, specifically in La Plaça dels Àngels. The plaza is located in front of the museum in the pluricultural district of Raval and is part of a symbolic heritage of the architecture of gentrification displayed after the Olympics of 1992. Over the years, the plaza began to be surrounded by relevant institutions, until it became today one of the paramount icons of the city’s cultural offering and as well one of the most renowned urban skate circuits.

This project addresses the collective memory of contemporary material culture, from an experimental process through the collection and classification of more than 600 skateboards used in this space between 2008 and 2017. All the skateboards were donated in place by skaters and the RUFUS Skateshop and were recovered used/broken and others in a perfect condition. In addition to the user tracking, its material value and its environmental impact (the skateboards are made of Canadian maple wood), the graphic memory also contributes a great value to the collection. It reflects the importance of graphic art in skateboard culture, its exponents and the possible reamplification of its language from a process of classification and visual registration.

The many brands of this collection and their place of origin, highlight the link between the production and marketing areas of the sport in several countries. The following list shows some of the recognized companies that have rolled in this mythical place in Barcelona:

Adio (USA)
Almost (USA)
Altar (UK)
Amnesia (AU)
Anti Hero
Avenue (UK)
AWS/ Alien Workshop x Keith Haring (USA)
Bacon (USA)
Baker (California, USA)
Birdhouse (USA)
Black Flag
Blind (USA)
Bomberman (UK)
Boulevard (Spain)
Capitol (Spain)
Chapman (USA)
Chocolate (USA)
Cleaver (Argentina)
Cliche (France)
Creme (Spain)
Cruzade (Spain)
Diamond Supply Co. (USA)
Doom Sayers (USA)
EDG (Brasil)
Element (USA)
Elephant (USA)
Enjoi (USA)
99factory (Czech Republic)
FRANK skateboards
Feel (Spain)
Flip (USA)
Girl (USA)
Habitat (USA)
Harrywod (Italy)
Heroin skateboards (UK)
Hollywood (Sweden)
Isle (UK)
Jart (Spain)
Komae (Japan)
Louw (Spain)
Magenta (USA)
Metropolitan (USA)
Numbers Editions
RUFUS (Barcelona)
Real (USA)
Roll Forever (Peru)
Palace (UK)
Plan B (USA)
Polar Skate Co. (Sweden)
Powell-Peralta (USA)
Semilla (Chile)
Sour (Spain)
Supply (Francia-Brasil)
Sk8mafia (USA)
Santa Cruz (USA)
Speed Demons
Swan Common
Tomtit roundel (New Zealand)
Toy Machine (USA)
Tricolor (Mexico)
Union (Russia)
Vegetal (Brasil)
Vidstar (Sweden)
Western Edition (USA)
Woodoo (Argentina)
Zero (USA)